B2B / Lead Management Software

Get legendary customer support and rapid delivery of agile software development that is tailored to meet your lead program requirements and budget based on our own online software platform, SFIcentral.

We provide scalable solutions that will adapt to any size lead gen campaign from a small startup network to a nation-wide network of manufacturers and dealers. Our customers benefit from battle-tested software code and best practices we’ve learned over the years to make for a quick and smooth integration.
Lead Distribution

Automatic lead distribution from your sources based on your custom territory rules with email & sms notifications.

Status Tracking

Real-time tracking of lead status updates from capture to close with instant filtering options.

Advanced Reporting

Custom reporting for all major categories including visual dashboards to highlight your key metrics.

B2B Management

Manage your network data including contacts, territory, communications, documents, and more.

Role-based Portals

Unlimited custom role-based users including organizers, manufacturers, dealers, call center, finance, and more.

Call Center

Custom lead forms and conversion workflows to support in-house or outsourced call center agents.

Business Automation

Built-in business processes automated to truly streamline communication and program productivity.

Flexible Revenue Models

Multiple network payment models including CPL, CPA, or Sales Commission with supported billing pages.

API Friendly

Customer unique api’s to securely integrate your lead capture and other software apps by request.

CRM Integration

Two-way seamless integration with popular home improvement CRM applications used by dealers.

White-labeled Solution

Completely customize the software app to promote your corporate theme and valuable brand identity.

True Partnership

We’re a software development partner that can help drive your business forward without breaking the bank.

SFIcentral has distributed over 500,000 leads
with over 2000 users, and growing...

Customer Testimonials

Why US

We Keep It One Hundred
  • User Friendly

    Our clean UI enables a lightning fast learning curve for everyone

  • Scalable

    Structured to easily accommodate growth and technology upgrades

  • Flexible

    Efficient design allows us to handle inevitable program changes

  • Vertical Industry

    Developed around the Home Improvement lead-to-sale workflow

Big-Box
OSH Sam's Club

Software
RPS Renoworks MarketSharp LeadPerfection

Marketing / Lead Gen
Quinstreet MHR

Manufacturers
Solara BathPlanet FourSeasons Sunrooms Sunpower Sunrise Windows EmpireToday GutterHelmet TEMO Sunrooms Reborn Cabinets Cabinet Restylers Rebath Metals USA Liners Direct

Our Team

Ed Bloom
Ed Bloom
Founder & President
Dave Blakeman
Dave Blakeman
Software Consultant
Tony Amaro
Tony Amaro
Managing Director
Kyle Schroeder
Kyle Schroeder
Sr. Developer
Pratik Pote
Pratik Pote
Web Developer
Meng Lor
Meng Lor
Web Developer
Shai Schechter
Shai Schechter
UI Consultant
Allen Williamson
Allen Williamson
API Support

Get in touch